Author(s)

Shiyun Chen ¹, Nuohua Wang ²

Affiliation(s)

¹ School of International Business, Jinan University, Guangzhou, Guangdong, 510030, China
² School of Economics and Trade, Hunan University, Changsha, Hunan, 410000, China

Corresponding Author

Shiyun Chen

ABSTRACT

Capital is the lifeline for enterprises to survive and operate. In addition to its own years of accumulation, enterprise capital cannot be separated from financial investment (FI) and financing. The operation and development of enterprises need sufficient working capital as support. And sufficient working capital is inseparable from enterprise FI and financing. This paper takes the FI of CCB as the research object, analyzes the risk of FI and financing from the aspects of the problems in the process of issuing shares and repaying debts, the problem of cost income inversion, and puts forward targeted countermeasures, including diversified fund-raising, the introduction of market-oriented bidding mechanism, active participation in corporate governance and the introduction of private capital to facilitate the exit, so as to better promote the development of enterprises.

KEYWORDS

Modern Enterprise, Financial Investment, Financial Risk, Risk Response Measures

CITE THIS PAPER

Shiyun Chen, Nuohua Wang, Risk Analysis and Countermeasures of Modern Enterprise Financial Investment and Financing . Financial Engineering and Risk Management (2022) Vol. 5: 91-98. DOI: http://dx.doi.org/10.23977/ferm.2022.050712.

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