Author(s)

Suqin Zhou ¹, Zaiming Gong ²

Affiliation(s)

¹ Nanjing Normal University of Special Education, Nanjing, Jiangsu, 210038, China
² College of Population and Society of Nanjing Posts and Telecommunications University, Nanjing, Jiangsu, 210023, China

Corresponding Author

Suqin Zhou

ABSTRACT

Rural economy and society in our country has been developed rapidly for implementing Effectively "Three rural policies" through Communist Party of China and State Department in new era. However, colleges and universities are still faced with such practical difficulties as the lack of pertinence, the shortage of teachers, the lack of teaching resources and the low degree of attention to the entrepreneurship education of rural college students in the aspect of encouraging rural college students to return home and start their own businesses, Colleges and universities should take measures such as "Innovating the content and teaching mode of entrepreneurship education in colleges or universities, setting up a full-time teaching tutor team of entrepreneurship education, vitalizing effectively the teaching resources of entrepreneurship education in colleges and universities, encouraging and supporting the entrepreneurship of college students from rural areas" to deal with such practical difficulties. 

KEYWORDS

new era, motivation, rural college students, returning home and start their own businesses

CITE THIS PAPER

Suqin Zhou, Zaiming Gong, The Dilemma and Its Countermeasures of Encouraging Rural College Students to Return Home and Start Their Own Businesses in New Era. Social Security and Administration Management (2022) Vol. 3: 1-6. DOI: http://dx.doi.org/10.23977/socsam.2022.030301.

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