Author(s)

Yang Li ¹

Affiliation(s)

¹ Polus International College, Tongan Street, Tongan Town, Chengdu, China

Corresponding Author

Yang Li

ABSTRACT

At present, under the background of the construction of Chengdu-Chongqing twin cities economic circle, some museums in the two places took the road of innovation and development, and formed their own distinctive positioning, and the museum brand construction emerged at the historic moment. This paper studies the environmental factors, existing problems and solution strategies of the museum brand construction in Chengdu-Chongqing area, and comprehensively analyzes and sorts out the basic situation of the museum brands in Chengdu-Chongqing area, which is helpful to find the development strategy to adapt to the museum brand construction in Chengdu-Chongqing and Chongqing area.

KEYWORDS

Chengdu-Chongqing area, Museum, Brand, Construction, Culture

CITE THIS PAPER

Yang Li, Analysis of Brand Construction of Chengdu-Chongqing Museum. Social Security and Administration Management (2022) Vol. 3: 81-86. DOI: http://dx.doi.org/10.23977/socsam.2022.030210.

REFERENCES

[1] Li Shaolin. The environment and approach of brand building of our museum in my country. The University of Chinese Academy of Social Sciences, 2021. DOI: 10.27642/d.cnki. gskyy. 2021. 000023.
[2] Hu Suer. Analysis of the brand building of our museum in my country. Jilin University, 2020.Doi: 10. 27162/d. cnki. gjlin. 2020. 003407.
[3] Qin Ting, Guo Xuan, Pan Ziyu. Under the background of digitalization, museum brand marketing communication strategy analysis. Communication and copyright, 2022 (01): 102-105.doi: 10.16852/j.cnki.45-1390/ G2. 2022. 01. 030.
[4] Liu Jie. Research on the development of museum brand based on the digital environment. House of Drama, 2020 (22): 191-192.
[5] Zhao Wei. The construction and development of the brand community from the domestic museum to the brand cluster. Science education and museum, 2020, 6 (04): 236-242.doi: 10.16703/j.cnki.31-2111/ n. 2020. 04. 001.
[6] Huang Xurong. The branding and development strategy of the Quanzhou Museum-Taking the Museum of Fujian and Taiwan, China as an example. Communication and copyright, 2020 (03): 121-125.doi: 10.16852/J.CNKI.45-- 1390/G2. 2020.03. 047.
[7] Sun Qiyuan. Analysis of the development strategy of museum brand in the context. China National Expo, 2022 (09): 208-210.
[8] Zheng Jianling. "Go global" and "Introduction" -The brand development strategy of local museums. Encyclopedia knowledge, 2022 (27): 28-30.
[9] Sun Qiyuan. Analysis of Museum brand development Strategy Based on the digital background. China Nation Expo, 2022 (09): 208-210.
[10] MA Jun. Aspects of Museum Brand Building. China Trademark, 2015 (12): 35-37. (in Chinese).

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Financial Engineering and Risk Management
  
  
• Accounting and Corporate Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics