Author(s)

Chenghua Yang ¹, Chunlan Li ²

Affiliation(s)

¹ School of Finance, Jiangxi Normal University, Nanchang, Jiangxi, China
² Jiangxi Normal University Finance Office, Nanchang, Jiangxi, China

Corresponding Author

Chenghua Yang

ABSTRACT

Public welfare crowdfunding refers to a way for people to ask for help by publishing fundraising projects through the Internet and raising funds to seek help. The "Nanning Girl Fraud Case" of Easy Fundraising reflects that there are many deficiencies in the country's public welfare crowdfunding platforms. Commercial platforms’ tense relationship with public welfare undertakings has led to a serious commercialization tendency of public welfare crowdfunding platforms, and there is serious information asymmetry in the operation of public welfare crowdfunding platforms, lack of rules and regulations management, and lack of supervision. This paper is based on the reputation model. The incentive and restriction mechanism of the public welfare crowdfunding platform is used to analyze the behavior of public fundraising, combined with the current development situation in my country, and put forward effective suggestions for the supervision of public welfare crowdfunding platforms, such as opening up information channels, standardizing platform management, and improving legislative regulations, to promote the standardized development of public welfare crowdfunding platforms.

KEYWORDS

public welfare crowdfunding platform; reputation model; easy fundraising

CITE THIS PAPER

Chenghua Yang, Chunlan Li, Research on the Normative Development of Public Welfare Crowdfunding Platforms from the Perspective of the Reputation Model. Financial Engineering and Risk Management (2022) Vol. 5: 53-63. DOI: http://dx.doi.org/10.23977/ferm.2022.050608.

REFERENCES

[1] Peng Xiaolan, Gao Lingyun. Realistic Dilemma and Governance Countermeasures of Internet Philanthropy. Economic and Social Development, 2018 (5): 78-82.
[2] Yang Ruiyu, Ma Xiao. Research on the current situation and risk prevention of online public welfare crowdfunding. Learning and Practice, 2017 (2): 81-88.
[3] Feng Chun, Huang Jingwen. Internet charity anomie and its governance [J]. Journal of Guizhou University of Finance and Economics,2019(5):102-110.
[4] Wang Danyang. The regulatory path of online crowdfunding platforms from the perspective of charity law: Taking "easy fundraising" as a research sample. Tianjin Law, 2017 (3): 45-50.
[5] Zhang Qiwei, Xu Jialiang. A Preliminary Study on the Pattern of Double Dependence in Online Charity Fundraising——Taking Tencent's "99 Charity Day" as an Example. Jiangxi Social Sciences, 2019 (4): 210-220.
[6] Shao Xiangdong. Fundraising mechanism and governance orientation of major disease relief public welfare charity network. Social Security Research, 2017 (6): 67-79.
[7] Jin Jinping. Legal regulation of online fundraising after the implementation of the Charity Law. Fudan Journal (Social Science Edition), 2017 (4): 162-172.
[8] Shen Guoqin. Analysis of the Necessary trend of charity online fundraising Relationship based on the Social and legal attributes of charity Law [J]. Academic Exchange,2019(3):75-82.
[9] Yang Weiwei. "Seven-dimensional" Collaborative governance: Promoting the standardization construction of Chinese Internet Public Fundraising Information Platform -- Based on the analysis of the first 11 public fundraising information platforms [J]. Theoretical Monthly,2019(6):145-154.
[10] Li Jian. Research on the Standardized Management of Internet Public Fundraising Platforms. Journal of Social Sciences, 2018 (3): 79-84.
[11] Xing Huiqiang. Legal regulation of information asymmetry: the perspective of civil and commercial law and economic law. Legal System and Social Development, 2013 (2): 112-119.
[12] Ying Feihu, Tu Yongqian. Information tools in public regulation [J]. Social Sciences in China,2010(4):116-131.
[13] Li An'an. Information Regulation of Internet Financial Platforms: Tool Mode and Legal Reform. Social Sciences, 2018 (10): 99-107.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics