Author(s)

Dan Tang ¹

Affiliation(s)

¹ Yunnan Technology and Business University, Kunming, China

Corresponding Author

Dan Tang

ABSTRACT

An increasing number of merger and acquisitions have failed in recent years, this research has analyzed the cross-border M&A between BenQ and Simens, and cross-border M&A between Haier and Sanyo, these two case studies, to investigate the cultural integration strategies. The researcher has concluded  suggestions for the future cross-border merger and acquisition, such as conducting a comprehensive assessment of cultural differences between two parties, selecting the suitable and efficient cultural integration strategy based on the real situation and cost of different integration strategies, focusing on the synergy effect and positive side of cross-border cultural difference, establishing their own corporate culture and behavioral norms shared in both two firms.

KEYWORDS

cultural conflict; merger and acquisition; cultural integration; cross-border

CITE THIS PAPER

Dan Tang, Cultural conflicts and integration in Chinese enterprises' cross-border mergers and acquisitions. Accounting and Corporate Management (2022) Vol. 4: 53-62. DOI: http://dx.doi.org/10.23977/acccm.2022.040506.

REFERENCES

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[8]Xie,C. 2012. Case Study on Haier's Merger and Acquisition of SANYO Refrigerator Factory. Management school of University of Foreign Economics and Trade.
[9] Ministry of Commerce report 2019, retrieved at April 15th, 2019, from http://english.mofcom.gov.cn/article/newsrelease/policyreleasing/
[10] Russell, J. 2015, China's Top Taxi App Firm Is Raising $1.5 Billion to Battle Uber, AOL Inc, New York.

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