Author(s)

Shuai Jiang ¹

Affiliation(s)

¹ School of Management, Xi'an Polytechnic University, Xi'an, Shaanxi, China

Corresponding Author

Shuai Jiang

ABSTRACT

With the advent of the era of consumers' independent choice and the explosive development of information technology, omni-channel retail has gradually become the transformation target of the global retail industry. More and more traditional Chinese retailers are transforming and upgrading in the direction of multi-channel and omni-channel. They want to regenerate enterprises in this way, but the effect is not satisfactory. Many companies have not dealt with the multi-channel model and began to try omni-channel, which makes it more difficult to operate. The article explores the prerequisites for the transformation of traditional retail enterprises from multi-channel to omni-channel, that is, sufficient capital investment and the support of big data. The implementation of omni-channel strategy by traditional retail enterprises should focus on the selection of the timing of omni-channel strategy, the creation of seamless shopping experience and the construction of logistics and big data systems, and adopt differentiated omni-channel strategies for enterprises with different backgrounds.

KEYWORDS

Multi-Channel, Omni-Channel, Traditional Retail Business

CITE THIS PAPER

Shuai Jiang, Research on the New Model of Omni-Channel Retail. Accounting and Corporate Management (2022) Vol. 4: 1-6. DOI: http://dx.doi.org/10.23977/acccm.2022.040501.

REFERENCES

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