Author(s)

Yilin Bei ¹, Lichao Tian ²

Affiliation(s)

¹ Information and Science Technology Department, Taishan University, Tai'an 271000, China
² School of Economics and Management, Taishan University, Tai'an 271000, China

Corresponding Author

Yilin Bei

ABSTRACT

This paper studies the digital path of new retail business model under the background of big data, analyzes the new retail value creation mode enabled by big data, and proposes the new retail business ecological architecture of e-commerce based on big data empowerment from the perspectives of optimizing resource allocation, upgrading products and services, and promoting cross-industry cooperation.

KEYWORDS

Big Data, New Retail, Business Ecosystem, Value Promotion

CITE THIS PAPER

Yilin Bei, Lichao Tian, Research on New Retail Ecosystem of E-commerce Based on Big Data Empowerment. Accounting and Corporate Management (2022) Vol. 4: 70-75. DOI: http://dx.doi.org/10.23977/acccm.2022.040410.

REFERENCES

[1] Cheng Gang, & Li Min. (2014). Research on the cultivation mechanism of enterprise big data capability. Journal of Modern Information, 34, 5.
[2] Du Ruiyun, and Jiang Kan. (2017). New Retail: Connotation, Development Drivers and Key Issues. Price Theory and Practice, 2, 3. 
[3] Fahmideh M, Beydoun G. (2019). Big data analytics architecture design-an application in manufacturing systems.Computers & Industrial Engineering, 128, 948 - 963.
[4] Lenka S, Parida V, Wincent J. (2017). Digitization capabilities as enablers of value co-creation in servitizing firms. Psychology and Marketing,1, 92 -100.
[5] Wang Baoyi. (2017). The essence, causes and practical trends of "new retail" .China Circulation Economy, 7, 2.

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