Author(s)

Sirui Huang ¹, Haoran Xiong ², Qizhen Bao ³

Affiliation(s)

¹ Graduate School, Guangdong University of Finance, No.527, Yingfu Road, Tianhe District, Guangzhou, China
² Farmer School of Business, Miami University, 2054, 800 E. High Street, Oxford, OH 45056, USA
³ Xi'an Gaoxin No.1 High School, No. 23, Tang Yan Road, High-tech Zone, Xi'an, Shaanxi Province, China

Corresponding Author

Sirui Huang

ABSTRACT

In the era of big data, data contains a great potential value. Big data analysis can provide important support to improve enterprises' information development and scientific decision-making and become an essential part of enterprise marketing. This paper introduces the concepts of big data analytics and marketing and provides an in-depth analysis of the opportunities brought by big data analytics to enterprise marketing and the current challenges that it encounters. Based on this, practical application strategies are proposed, including enterprises putting consumers first when using big data analytics, protecting user privacy, continuously adjusting and optimizing marketing tactics based on big data feedback, and offering management assurance. This study contributes to the advancement of the enterprise precision marketing model and assists enterprises in making better use of big data, both of which have practical significance and value.

KEYWORDS

Big Data Analytics, Marketing, Applications, Strategies

CITE THIS PAPER

Sirui Huang, Haoran Xiong, Qizhen Bao, Research on the Application of Big Data Analytics in Corporate Marketing. Accounting and Corporate Management (2022) Vol. 4: 56-63. DOI: http://dx.doi.org/10.23977/acccm.2022.040408.

REFERENCES

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