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Explore the Interaction between Marketing and Business Management

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DOI: 10.23977/acccm.2022.040308 | Downloads: 10 | Views: 577

Author(s)

Haiyan Yang 1

Affiliation(s)

1 Institute of Education, University of Leeds, Leeds, United Kingdom

Corresponding Author

Haiyan Yang

ABSTRACT

With the continuous development of the economy, the market competition is becoming more and more fierce. In order to gain an advantage in the fierce market competition and achieve sustainable development, enterprises must do a good job in operation and management, constantly open up new markets and increase market share. . Therefore, attaching importance to marketing and expanding the influence of enterprises should become the core development direction under the trend of business models in the new era. Based on this, this paper takes the lead in summarizing enterprise management models and marketing concepts, then analyzes the role of marketing in enterprise management and the basic concepts of marketing strategies, and finally analyzes how to complete marketing work from the perspective of the Internet.

KEYWORDS

Marketing, Enterprise Management, Strategy, Role

CITE THIS PAPER

Haiyan Yang, Explore the Interaction between Marketing and Business Management. Accounting and Corporate Management (2022) Vol. 4: 74-79. DOI: http://dx.doi.org/10.23977/acccm.2022.040308.

REFERENCES

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