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Research on Performance Measurement and Promotion Countermeasures of Digital Culture Industry in Zhejiang Province

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DOI: 10.23977/ferm.2022.050510 | Downloads: 23 | Views: 671

Author(s)

Yongping Li 1,2

Affiliation(s)

1 College of Digital Technology and Engineering, Ningbo University of Finance & Economics, Xueyuan Road, Ningbo City, China
2 Faculty of Humanities and Arts, Macau University of Science and Technology, Avenida Wai Long, Taipa, Macau, China

Corresponding Author

Yongping Li

ABSTRACT

After years of development, the digital culture industry in Zhejiang Province has achieved certain economies of scale, and has become one of the important industrial pillars in Zhejiang Province, occupying an important position in the national economy of Zhejiang Province. However, as far as the current situation is concerned, the development status of digital culture industry in Zhejiang Province is not optimistic. The low risk-resistance ability of enterprises, the lack of core technologies, improper government intervention and insufficient financial support have become the main bottlenecks to comprehensively improve the quality of digital culture industry. In this paper, qualitative and quantitative methods are used to study the development performance of digital culture industry and the mechanism of influencing factors, and the causes of existing problems are explained from a comprehensive perspective, and then the influence mechanism of public sector, industrial sector and financial market on the development performance of digital culture industry is discussed. In this paper, the connotation, development trends, existing problems and the scientific laws contained in the digital culture industry in Zhejiang Province are investigated in detail, which is conducive to promoting the development of economy and enterprises on the track of innovation-driven and endogenous growth, and will certainly bring huge economic and social benefits.

KEYWORDS

Digital Culture, Performance Measurement, Promotion Countermeasures

CITE THIS PAPER

Yongping Li, Research on Performance Measurement and Promotion Countermeasures of Digital Culture Industry in Zhejiang Province. Financial Engineering and Risk Management (2022) Vol. 5: 77-83. DOI: http://dx.doi.org/10.23977/ferm.2022.050510.

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