Author(s)

Yijie Wang ¹, Xin Chen ¹, Yiling Zhao ¹

Affiliation(s)

¹ Department of Business, Shanghai Dianji University, Pudong New Area, Shanghai 201306, China

Corresponding Author

Yijie Wang

ABSTRACT

In this paper, we study the macro environment of smart home hair color helmets and analyze the current situation of the industry, predict the risks that consumers perceive when purchasing smart hair color helmets, and conduct a questionnaire survey in this regard. Finally, based on the results of the questionnaire, we analyze the causes of consumers' perception of risk in smart home hair color helmets and propose countermeasures to reduce the risk, hoping to provide ideas for product development and improvement of smart home hair color helmets in order to better reach the market.

KEYWORDS

Smart Home Hair Color Helmet, Perceived Risk, Consumer Risk Perception

CITE THIS PAPER

Yijie Wang, Xin Chen, Yiling Zhao, Intelligent Home Hair Color Helmet Consumer Risk Perception Analysis. Financial Engineering and Risk Management (2022) Vol. 5: 58-66. DOI: http://dx.doi.org/10.23977/ferm.2022.050307.

REFERENCES

[1] Xue Hui, Chen Xin, Wang Tingjun. Research on the development of multifunctional beauty and hairdressing helmet. Science and technology innovation and application, 2019(36):42-43+46.
[2] Buchmüller Kim and Bearth Angela and Siegrist Michael. The influence of packaging on consumers' risk perception of chemical household products. Applied Ergonomics, 2022, 100: 103676-103676.
[3] Fu Guoqun. Consumer Behavior. Beijing: Higher Education Press, 2001: 165-168
[4] Tian Yang. An empirical study on consumer perceived risk of high technology products. Guangdong University of Foreign Studies, 2006.
[5] Tajdini Saeed. The effects of the subjective-experiential knowledge gap on consumers' information search behavior and perceptions of consumption risk. Journal of Business Research, 2021, 135: 66-77.

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