Author(s)

Yanhui Xu ¹

Affiliation(s)

¹ Macroeconomic Research Team, Shandong Vocational and Technical University of International Studies, Rizhao, 276800, Shandong, China

Corresponding Author

Yanhui Xu

ABSTRACT

Under the background of digital economy development of the electronic commerce enterprise business model should actively combine the new content of the digital economy, constantly explore the public demand, conform to the actual situation of digital economy development business model and scheme, in the process of implementation to promote the in-depth development of e-commerce, rationalize the business process and improve the quality of e-commerce development.

KEYWORDS

Digital economy, E-commerce, Business model, Innovation path

CITE THIS PAPER

Yanhui Xu, Research on the Business Model Innovation Path of e-Commerce Enterprises under the Background of Digital Economy. Financial Engineering and Risk Management (2022) Vol. 5: 111-114. DOI: http://dx.doi.org/10.23977/ferm.2022.050116.

REFERENCES

[1] Xu Shukui. Business model and influencing factors analysis of cross-border E-commerce enterprises [J].Enterprise Reform and Management, 2021 (16): 61-62.
[2] Jia Xiaojing, Kou Chenhuan, Wang Zhengmeng, et al. Research on the Model Based on CET@I [J].Management Review, 2019,31 (07): 162-171.
[3] Luo Qian, Li Yan. takes Jiangsu Suning Tesco as an example [J].Economic Research Guide, 2018 (18): 7-11.
[4] Liu Sirui. takes JINGdong as an example [J].China Storage and transportation, 2022 (03): 137-138.

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