Author(s)

Feng Liping ¹

Affiliation(s)

¹ China-ASEAN School of Economics, Guangxi University, Nanning, China

Corresponding Author

Feng Liping

ABSTRACT

Using the data of Chinese multinational enterprises from 2006 to 2022 as research samples, this paper studies the impact of internationalization strategy and CSR strategy on the improvement of internationalization performance of multinational enterprises based on the optimal differentiation theory. The results show that the synergy between global integration strategy and local CSR strategy, and the synergy between local response strategy and global CSR strategy can effectively promote the improvement of multinational enterprises' internationalization performance. This study provides valuable guidance and enlightenment for the strategic choice of Chinese multinational enterprises in international operation.

KEYWORDS

Internationalization strategy, CSR strategy, optimal differentiation, internationalization performance

CITE THIS PAPER

Feng Liping, Research on the Path of Synergistic Improvement of Enterprises Internationalization Performance by Internationalization Strategy and CSR Strategy. Financial Engineering and Risk Management (2024) Vol. 7: 201-210. DOI: http://dx.doi.org/10.23977/ferm.2024.070627.

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