Author(s)

Junfeng Zhang ^1,2

Affiliation(s)

¹ Graduate School, Xi'an International Studies University, Xi'an, Shaanxi Province, 710119, China
² College of Humanities and Foreign Languages, Xi'an University of Science &. Technology, Xi'an, Shaanxi Province, 710669, China

Corresponding Author

Junfeng Zhang

ABSTRACT

The expression and interpretation of sentiment within language are deeply intertwined with social and cultural contexts, influencing both linguistic theory and practical applications such as sentiment analysis in computer science. This paper explores sentiment through M.A.K. Halliday's social semiotic framework, revealing how linguistic mechanisms and social contexts shape emotional communication. By applying Halliday's principles, we enhance understanding of how sentiment is constructed and communicated across diverse contexts, and propose improvements for sentiment analysis tools in natural language processing. Our findings demonstrate that sentiment is a socially embedded phenomenon, reflecting and shaping interpersonal relationships and cultural values, and suggest new directions for integrating socio-semiotic insights into computational models.

KEYWORDS

Socio-semiotics; Sentiment Analysis; Language and Emotion; Contextual Linguistics; Semiotic Resources; Natural Language Processing; emoji

CITE THIS PAPER

Junfeng Zhang, Sentiment and Language: A Socio-Semiotic Analysis. Philosophy Journal (2024) Vol. 3: 118-127. DOI: http://dx.doi.org/10.23977/phij.2024.030120.

REFERENCES

[1] Halliday, M.A.K. Language as Social Semiotic: The Social Interpretation of Language and Meaning [M]. Arnold, 1978.
[2] Pang, B., & Lee, L. Sentiment Analysis and Opinion Mining [M]. Cambridge University Press, 2022.
[3] Zhang, L., Zhao, Y., & Zhang, S. A Survey of Sentiment Analysis and Opinion Mining: Current Status and Future Directions [J]. Data Mining and Knowledge Discovery, 2023, 37(2):452-490.
[4] Baker, M., & Saldanha, G. Routledge Encyclopedia of Translation Studies (3rd ed.) [M]. Routledge, 2019.
[5] Kress, G., & van Leeuwen, T. Reading Images: The Grammar of Visual Design (3rd ed.) [M]. Routledge, 2021.
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[7] Machin, D., & Mayr, A. How to Do a Critical Discourse Analysis: A Multimodal Introduction [M]. Sage Publications, 2012.
[8] van Leeuwen, T. Introducing Social Semiotics [M]. Routledge, 2015.
[9] Halliday, M.A.K., & Matthiessen, C.M.I.M. An Introduction to Functional Grammar (4th ed.) [M]. Routledge, 2014.

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