Author(s)

Zhijun Cai ¹, Xiaoli Yin ¹, Yaoyu Yan ¹, Bin He ¹

Affiliation(s)

¹ School of Economics and Management, Taizhou University, Taizhou, China

Corresponding Author

Xiaoli Yin

ABSTRACT

In recent years, the national culture has become more and more emerging and the audience of intangible cultural heritage culture has been expanding. Among them, the new trend of intangible cultural heritage products provides new ideas for the continuous development of intangible cultural heritage in the economy and intangible cultural and creative products account for an increasing proportion of local economic development. The development model of "Internet +" has accelerated the integration of traditional cultural industries and played a positive role in promoting China's intangible cultural heritage products. "An oil-paper umbrella opens up the culture and closes the landscape", this project takes the oil-paper umbrella as the research object, explores the problems existing in the product design and brand research process of intangible cultural heritage characteristic cultural and creative products, and how to effectively solve these problems and develop intangible cultural and creative products under the condition of "Internet +".

KEYWORDS

Internet+, Intangible cultural heritage products, Oil-paper umbrellas

CITE THIS PAPER

Zhijun Cai, Xiaoli Yin, Yaoyu Yan, Bin He, Research on the Design and Branding of Intangible Cultural Heritage Products Based on the "Internet+" Model: Taking the Oil-Paper Umbrellas as an Example. Accounting and Corporate Management (2024) Vol. 6: 107-113. DOI: http://dx.doi.org/10.23977/acccm.2024.060314.

REFERENCES

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