Author(s)

Li Zhijun ¹

Affiliation(s)

¹ Guangxi College for Preschool Education, Nanning, Guangxi, 530022, China

Corresponding Author

Li Zhijun

ABSTRACT

In the context of the new era, innovation and health promotion strategies for mass sports activities have become important topics for improving the overall health level of the people and promoting social harmony and development. The author explores the challenges currently faced by mass sports activities, particularly the insufficient allocation of sports facility resources and difficulties in organizational management. With the advancement of urbanization, the scarcity of land resources and high land prices have led to a shortage of public sports facilities, limiting opportunities for people to participate in sports activities. In addition, the spontaneous small-scale organizational form has led to uneven resource allocation and management difficulties, affecting the quality and participation enthusiasm of mass sports activities. To address these challenges, the government has proposed multiple strategies. Firstly, we need to increase funding and vigorously construct public sports facilities. Through these measures, innovation and development of mass sports activities can be promoted, the overall health level of the population can be improved, and efficient and orderly mass sports activities can be carried out in the context of the new era, thereby promoting social harmony and progress.

KEYWORDS

Under the background of the new era; Mass sports; Innovative exploration

CITE THIS PAPER

Li Zhijun, Innovation of Mass Sports Activities and Health Promotion Strategies in the New Era. Social Medicine and Health Management (2024) Vol. 5: 30-35. DOI: http://dx.doi.org/10.23977/socmhm.2024.050205.

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