Author(s)

He Jiaqi ¹

Affiliation(s)

¹ Krirk University, Bangkok, Thailand

Corresponding Author

He Jiaqi

ABSTRACT

With the help of the advantages of big data and algorithms, digital platforms induce users to overuse their services through addictive technologies such as infinite pull-down refresh and personalized push, which not only damages consumers' autonomy, but also causes problems such as addictive monopoly of platforms. In view of this, we should break out of the traditional anti-monopoly analysis paradigm, introduce the perspective of legal psychology, and bring the addiction into the competition evaluation system. In the systematic governance structure, the anti-monopoly law should play an important role. By strengthening the regulation of attention exploitation, mergers and acquisitions, and collusion, we should warn and curb the abuse of addictive technologies, break the biological hegemony of platforms, and safeguard the interests of consumers and social fairness.

KEYWORDS

Digital platform; Addictive technology; Antitrust regulation

CITE THIS PAPER

He Jiaqi, Research on the Abuse of Digital Platform Addictive Technology and Antitrust Supervision. Social Security and Administration Management (2024) Vol. 5: 95-101. DOI: http://dx.doi.org/10.23977/socsam.2024.050213.

REFERENCES

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