Author(s)

Qingzhe He ¹

Affiliation(s)

¹ Guangxi University of Finance and Economics, Nanning, Guangxi, 530003, China

Corresponding Author

ABSTRACT

Perceived value is an important factor influencing consumers' purchasing behavior, and academics and business managers are paying more attention to the study of consumers' perceived value. Enterprise profits come from consumers' purchases of products or services, and increasing the probability of consumers purchasing the enterprise's products or services can increase the enterprise's market share, thus enhancing the enterprise's competitive edge. Enterprises are the main body of value creation of products or services, and consumers are the main body of value perception of products or services. Consumer perception of product value will have a direct impact on consumer purchasing behavior, but consumers are not able to identify all the value created by the enterprise. On the one hand, it is the asymmetry of information, on the other hand, the perceived value is characterized by subjectivity, and consumers will be affected by their own internal and external factors, therefore, strengthening the management of consumer perceived value is an important work in the enterprise operation. By combing the relevant literature on perceived value, this paper reviews the origin of the idea of consumer perceived value, summarizes the connotation and characteristics of perceived value, and provides a relevant review of the current status of research. On this basis, it puts forward relevant suggestions on consumer value management from the aspects of improving consumer perceived benefits and reducing consumer perceived costs.

KEYWORDS

CITE THIS PAPER

Qingzhe He, A Review of Research on Consumer Perceived Value. Accounting and Corporate Management (2024) Vol. 6: 7-15. DOI: http://dx.doi.org/10.23977/acccm.2024.060302.

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