Author(s)

Xiwei Meng ¹, Shaoying Xue ², Youhui Li ², Jie Kang ²

Affiliation(s)

¹ Woosong University, Daejeon, 300-718, South Korea
² Yulin University, Yulin, Shaanxi, 719000, China

Corresponding Author

Xiwei Meng

ABSTRACT

In recent years, securities companies have continuously promoted the transformation and upgrading of their business operations to adapt to the ever-changing market. The development of investment advisory services has become a breakthrough point in the business planning and transformation of major securities firms. Western Securities Company, leveraging its own business strengths, strives to find ways and strategies to enhance its business brand and core competitiveness. This paper uses the SWOT model to analyze the macro-operating environment of the investment advisory business of Western Securities Company, identifies the issues and their causes in the development of investment advisory services, and suggests that to gain an edge in industry competition, it is essential to improve internal management issues of investment advisors. By vigorously developing investment advisory services through innovation, the company can accelerate its overall transformation and development. Finally, the paper provides recommendations tailored to the company's development status to cope with the ever-changing market.

KEYWORDS

Western securities, Investment advisers, Business model

CITE THIS PAPER

Xiwei Meng, Shaoying Xue, Youhui Li, Jie Kang, Research on Development Mode of Investment Consulting Business of Western Securities Co., LTD. Financial Engineering and Risk Management (2024) Vol. 7: 124-130. DOI: http://dx.doi.org/10.23977/ferm.2024.070316.

REFERENCES

[1] Pang, J. J. "Exploration of the introduction of the "zero commission" model by foreign securities companies in the Guangdong-Hong Kong-Macao Greater Bay Area". Special Economic Zone Economy, no.9, p.3, 2020.
[2] Zhang, Y. "Transformation of China's securities brokerage business and innovation in wealth management models". Property Rights Guide, no.3, p.4, 2014.
[3] Xiao, Y. "Investment advisory is a service, not a product". Popular Financial Advisor, no.4, p.3, 2018.
[4] Hu, H. "Securities firms' investment advisory business urgently needs upgrading in the era of portfolio investment". China Securities Journal, no.5, p.25, 2020.
[5] Liu, B. Y. "Research on the transformation of brokerage business to wealth management business in C securities company". Shandong University, Jinan, China. p.14, 2020.
[6] Che, T. C. "Research on optimization strategies for investment advisory business in Z securities company". Dalian University of Technology, Dalian, China. p.11, 2018.
[7] Lin, J. M. "Research on investment advisory service model of securities companies—A case study of K branch of S securities". Yunnan University of Finance and Economics, Yunnan, China. p. 11. 2018.

Sponsors, Associates, and Links

---

• Information Systems and Economics
  
  
• Accounting, Auditing and Finance
  
  
• Industrial Engineering and Innovation Management
  
  
• Tourism Management and Technology Economy
  
  
• Journal of Computational and Financial Econometrics
  
  
• Accounting and Corporate Management
  
  
• Social Security and Administration Management
  
  
• Population, Resources & Environmental Economics
  
  
• Statistics & Quantitative Economics
  
  
• Agricultural & Forestry Economics and Management
  
  
• Social Medicine and Health Management
  
  
• Land Resource Management
  
  
• Information, Library and Archival Science
  
  
• Journal of Human Resource Development
  
  
• Manufacturing and Service Operations Management
  
  
• Operational Research and Cybernetics