Education, Science, Technology, Innovation and Life
Open Access
Sign In

Analysis on the Direction of Public Opinion Management Based on Block Chain Technology

Download as PDF

DOI: 10.23977/ferm.2021.040212 | Downloads: 4 | Views: 347


Sun Hanqing 1


1 E-Commerce Major, Jinan University, Shenzhen, China

Corresponding Author

Sun Hanqing


From block chain 1.0 to block chain 3.0, thanks to its advantages of decentralization and peer-to-peer encryption, the application of block chain technology has expanded from the cryptocurrency to all walks of life. In the era of omni-media, the News Media is very sensitive to data, and the endless fake news and the once-growing public opinion crisis have caused chaos online. Block chain technology has begun to be applied to the media, and has been combined with Artificial Intelligence, Big data, Internet of Things, and other technologies to empower the media industry but its application in public opinion management is relatively weak. Based on the public opinion management, this paper discusses the application of block chain in the whole process of public opinion development in order to provide reference for relevant research and help to govern network public opinion environment.


Block chain, Block chain media, Network public opinion, Public opinion analysis, Crisis management model


Sun Hanqing. Analysis on the Direction of Public Opinion Management Based on Block Chain Technology. Financial Engineering and Risk Management (2021) 4: 60-65. DOI:


[1] PR Newswire. Nextech Using Block chain Technology to Create a Better Way to Collect and View Public Opinion. PR Newswire US. September 16, 2017. Accessed April 2, 2021.
[2]Vitalik Buterin. Ethereum: A Next-Generation Cryptocurrency and Decentralized Application Platform. Bitcoin Magazine,2014.1.23.
[3] D Zhao, Wang, X. ,  Han, J. , &  Yang, W. . (2018). Research on the Propagation Characteristics and Rules of Network Public Opinion Information in Block Chain Environment. Journal of Intelligence.
[4] Sheng, B., Sun, G. X., & Zhou, S.. (2019). Public Opinion Propagation Model in Social Network Based on Block chain. Journal of Applied Sciences.
[5] Yu, P., Y Qiu, & Government, S. O.. (2019). Research on the Communication Path and Evolution Mechanism of Public Crisis Opinion in the Omni-media Era. Chinese Public Administration.
[6] Jianhong, & Tang. Research on Simulation Modeling of Network Public Opinion Communication based on Block chain Technology.

Downloads: 984
Visits: 37966

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.