Author(s)

Guanghua Ren ¹

Affiliation(s)

¹ Lyceum of the Philippines University Manila Campus, Manila, 1002, Philippines

Corresponding Author

Guanghua Ren

ABSTRACT

The digital economy is having a more profound impact on the global and Chinese economic development trend. The digital economy drives the technological progress of enterprises, but also poses new challenges to the way enterprises operate. Customers' consumption habits have changed, sales channels are being rebuilt, and marketing models need to be innovated. Through research, the paper puts forward hypotheses and countermeasures to influence the introduction, application and innovation of digital marketing mode from three aspects: strategic operation management level, enterprise business model design and enterprise e-commerce technology. Through the innovative application of digital marketing model, enterprises can cope with the challenges brought by the digital economic environment.

KEYWORDS

Digital Economy; Digital Marketing Model; Innovation

CITE THIS PAPER

Guanghua Ren, Research on the Innovation of Enterprise Digital Marketing Model in the Era of Digital Economy. Financial Engineering and Risk Management (2024) Vol. 7: 5-10. DOI: http://dx.doi.org/10.23977/ferm.2024.070102.

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