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  4. Vol 7, Issue 11, 2023

Automobile Marketing System Based on Digital Media Technology and "Internet+" Web Services

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DOI: 10.23977/acss.2023.071103 | Downloads: 84 | Views: 447

Author(s)

Jinhua Li 1

Affiliation(s)

1 Sichuan Vocational and Technical College, Suining, Sichuan, 629000, China

Corresponding Author

Jinhua Li

ABSTRACT

With the rapid development of the Internet and digital media technology, a new type of marketing method has emerged - internet marketing. Internet marketing is a new type of marketing method that utilizes digital media interaction to achieve marketing goals. This new type of marketing has unique marketing characteristics such as cross-temporal, high-efficiency, economical, etc, which better meets the information dissemination and exchange between enterprises and individuals. In this context, this article uses Internet technology to design an automobile marketing system based on digital media technology and "Internet +" web services, and conducts functional tests on the system. The results show that the performance of the system meets the standards. The system is applied to the automotive industry and found that the system's sales statistics module can clearly count the company's sales, and pointed out that in 2019, the company's highest sales record was in September, and its sales reached 37.53 million yuan.

KEYWORDS

"Internet +" Web Service, Internet Technology, Automobile Marketing System, Sales Statistics

CITE THIS PAPER

Jinhua Li, Automobile Marketing System Based on Digital Media Technology and "Internet+" Web Services. Advances in Computer, Signals and Systems (2023) Vol. 7: 13-19. DOI: http://dx.doi.org/10.23977/acss.2023.071103.

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