Author(s)

Chang Cheng ¹

Affiliation(s)

¹ Krirk University, Bangkok, Thailand

Corresponding Author

Chang Cheng

ABSTRACT

In the new era, the state has intensified the reform of the sports industry, aiming to promote the effective development of the sports industry and promote the gradual marketization and commercialization of the trading activities of broadcast rights of top sports events. However, due to the special nature of the sports industry itself, it is prone to a variety of problems in the trading process, such as monopoly, damage to rights and interests, unfair competition and other behaviors, which seriously affect the marketization order. Relevant departments need to pay more attention to it and scientifically analyze its various behaviors in the transaction process. Based on this thesis, this paper mainly discusses the regulation of broadcast right trading of sports events from the perspective of anti-monopoly law, aimed at improving the trading rules, promoting the fairness and justice of broadcast right trading of sports events to the maximum extent, and better promoting the development of sports events in our country.

KEYWORDS

Anti-monopoly law; The right to broadcast sports events; To trade; regulate

CITE THIS PAPER

Chang Cheng, Research on Regulation of Broadcasting Rights Transaction of Sports Events from the Perspective of Anti-Monopoly Law. Science of Law Journal (2023) Vol. 2: 108-113. DOI: http://dx.doi.org/DOI: 10.23977/law.2023.021216.

REFERENCES

[1] Gao Lu. Regulation of broadcasting rights Transaction of sports events from the perspective of anti-monopoly law [J].Young Reporter, 2022(5):96-97.
[2] Shi Jianzhong, Li Sihong.Research and inspiration on Anti-monopoly law regulation of marketing behavior of broadcast rights of sports events [J]. Journal of Capital University of Physical Education, 2020, 32(3):7.
[3] Chen Sijia. Research on the regulation of Intellectual property owners' refusal to trade in antitrust law -- from the perspective of the development of the EU's "essential Facilities Principle" [J].Law and Society: Ten-day issue, 2016.
[4] Li Shengli, Yang Xiaoyu.On the anti-monopoly law regulation of hub-and-spoke algorithm collusion in digital platform [J]. Xiamen University Law Review, 2023(1):45.
[5] Xu Tianshu.Research on Broadcasting Rights of Professional Sports events from the perspective of EU Competition Law [J]. Beijing Foreign Studies University, 2016.

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