Author(s)

Fang Zheng ¹

Affiliation(s)

¹ Kerry EAS Logistics Limited, Jinan, Shandong, 250000, China

Corresponding Author

Fang Zheng

ABSTRACT

This study expounds the definition and characteristics of the market optimization strategy, clarifies the significance and objectives of the research, analyzes the relationship between the market optimization strategy and enterprise performance, and points out the shortcomings of the existing research. Then, a variety of research designs were adopted, including experimental, quasi-experimental, case, and comparative studies, and empirical analysis was conducted through data collection and processing. The results show that the market optimization strategy has a significant positive impact on enterprise performance, and corresponding countermeasures are put forward to help enterprises improve market competitiveness and achieve sustainable development.

KEYWORDS

Market optimization strategy, enterprise performance, market competitiveness, sustainable development

CITE THIS PAPER

Fang Zheng, Study on the Influence of Market Optimization Strategy on Enterprise Performance. Accounting and Corporate Management (2023) Vol. 5: 67-72. DOI: http://dx.doi.org/10.23977/acccm.2023.051211.

REFERENCES

[1] Yuan Fang, Chen Siliang. Discussion on the optimization path of enterprise performance management [J]. Accounting study, 2017, (11): 184 + 186.
[2] Zhu Hengbin. The correct management and decision strategy of enterprises under the market economy [J]. National Circulation Economy, 2019, (06): 41-43.
[3] He Yuanqiong. Research on the behavior pattern of enterprises integrating market environment and non-market environment [D]. Huazhong University of Science and Technology, 2006.
[4] Zhang Yehan. Study on the relationship between non-market resources, strategic capabilities and enterprise performance [D]. Fudan University, 2013.

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