Author(s)

Rui Li ¹

Affiliation(s)

¹ School of Public Affairs, Xiamen University, Xiamen, Fujian, China

Corresponding Author

Rui Li

ABSTRACT

The improvement of health literacy of the elderly in rural areas has always been the focus of medical and social attention. With the increasing aging of rural population, the health status and literacy level of middle-aged and elderly people pose a major challenge to the sustainable development of society and health management. The health literacy of middle-aged and elderly people not only affects their quality of life, but also has a profound impact on the distribution of medical resources and social and economic stability. Therefore, it is important to understand the health status, needs and promotion strategies of the middle-aged and elderly. Traditional methods have some limitations in dealing with this problem, but the research method based on two-stage grey clustering model provides us with a new tool and perspective, which is expected to better understand the health needs of middle-aged and elderly people and optimize the promotion strategy.

KEYWORDS

Two-stage grey clustering model; Rural middle and old people; Health literacy; Promotion strategy

CITE THIS PAPER

Rui Li, Research on the health literacy promotion strategies of rural middle-aged and elderly people based on a two-stage grey clustering model. Social Medicine and Health Management (2023) Vol. 4: 21-26. DOI: http://dx.doi.org/10.23977/socmhm.2023.040503.

REFERENCES

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[3] Wang Lu. Study on Health Literacy Improvement of the Rural Elderly Based on Social Support Theory [J]. China Fruit Tree, 2023 (02): 148.
[4] Li Hongmin, Xu Jin, Zhai Min, etc. Analysis of electronic health literacy and its impact among rural residents in Ningxia [J]. China Health Service Management, 2022, 39 (11): 852-856 + 867.
[5] Xiong Huan, Luo Aijun, Xie Wenzhao, etc. Status and influencing factors of health information literacy among the elderly in rural areas [J]. Agricultural Book and Information Journal, 2022, 34 (10): 44-56.
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