Author(s)

Jianqi Zhang ¹

Affiliation(s)

¹ Guangzhou City Vocational College, Guangzhou, 510405, China

Corresponding Author

Jianqi Zhang

ABSTRACT

The rural revitalization strategy is the key policy to deal with the problems of "agriculture, rural areas and farmers" in China. Rural e-commerce helps farmers get out of poverty and keep pace with the development of the times. It has achieved fruitful results in the practice of comprehensively promoting the rural revitalization strategy, making rural characteristic agricultural and sideline products truly go to the city and the world by relying on online marketing, bringing huge economic benefits to the countryside. At the same time, rural e-commerce also provides more employment opportunities for farmers, helps rural economic development, attracts talents to return home, etc, We are really relying on the strategic background of rural revitalization to achieve targeted poverty alleviation and real poverty alleviation. This article starts with the concept of "targeted poverty alleviation by e-commerce", briefly discusses the reasons and advantages of targeted poverty alleviation by e-commerce, and puts forward feasible suggestions on how to achieve targeted poverty alleviation by relying on rural e-commerce in combination with the current situation of rural e-commerce development in Guangdong Province and the factors restricting its development.

KEYWORDS

Rural Revitalization; Rural E-commerce; Targeted Poverty Alleviation

CITE THIS PAPER

Jianqi Zhang, Application Path of Rural E-commerce to Assist Targeted Poverty Alleviation under the Background of Rural Revitalization Strategy. Journal of Sociology and Ethnology (2023) Vol. 5: 1-5. DOI: http://dx.doi.org/10.23977/jsoce.2023.050601.

REFERENCES

[1] Wu X. Research on rural e-commerce poverty alleviation in the context of rural revitalization strategy [J]. China Storage and Transportation. 2022; (12): 51.
[2] Xiao G, Chen Q, Wang W. Research on the development path of China's rural e-commerce in the context of rural revitalization strategy [J]. Guizhou Social Sciences. 2022; (10): 161-168.

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