Author(s)

Liu Yang ¹, Wang Shanshan ¹

Affiliation(s)

¹ The Dhurakij Pundit University，Bangkok, 10700, Thailand

Corresponding Author

Liu Yang

ABSTRACT

The advent of digital era offers a brand new development environment for enterprises, which is a vital factor for organizations to achieve modernization. Therefore, enterprises should actively cater to the evolution of the era of digital and consciously promote the reform and innovation of management mode and management means. By analyzing the favorable influence of digital era on enterprise management, this paper concentrates on the current situation of enterprise human resource management, and finally puts forward corresponding reform strategies and measures on the problems and shortcomings of enterprise human resource management.

KEYWORDS

big era; enterprise; human resource management; change

CITE THIS PAPER

Liu Yang, Wang Shanshan, Marketing Management Innovation of Enterprises Under the Background of BIG DATA. Advances in Educational Technology and Psychology (2022) Vol. 6: 49-52. DOI: http://dx.doi.org/10.23977/aetp.2022.060712.

REFERENCES

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[2] Yang Wenxin. Practice and exploration of enterprise human resource management reform under the trend of intelligence [J]. Human Resources Development,2019, vol.21, pp:76-78.
[3] Zhang Li. The future development of enterprise digital human resource management transformation [J]. Human Resources, 2021, vol.10, pp:24-25.
[4] Liu Haitao. Application of information technology in human resource Management [J]. Economic Management Digest, 2020, vol.17, pp:99-100.
[5] Du Wei. A comparative study on Chinese and foreign human resource management models [J]. Value engineering,2019,vol.38, no.36,pp:42-43.

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