Author(s)

Zhenglin Li ¹, Zhuo Wu ¹, Meng Peng ¹

Affiliation(s)

¹ Art College, Sichuan University, Chengdu 610000, China

Corresponding Author

Zhuo Wu

ABSTRACT

At the beginning of the 21st century, the world Internet technology entered the 2.0 era,The talent show began to become popular and developed in China.In 2005, Li Yuchun, Zhou Bichang and other talent performers with the label of “neutral” appeared in the talent show “Super Girl”, which broke the Chinese people's appreciation of traditional female aesthetics and received widespread attention and welcome. The public, at the same time, it has received criticism from a large part of the public.From the perspective of the development of popular culture, both pursuit and criticism reflect the Chinese people's demand for culture and the prosperity of popular culture.This article uses the Li Yuchun phenomenon as a case to discuss the significance of celebrity symbols to contemporary Chinese popular culture.

KEYWORDS

Popular culture, Cultural transmission, Semiotics, Celebrity value

CITE THIS PAPER

Zhenglin Li, Zhuo Wu, Meng Peng, Discuss the Influence of Li Yuchun Phenomenon in Contemporary Chinese Popular Culture. Advances in Educational Technology and Psychology (2021) 5: 112-116. DOI: http://dx.doi.org/10.23977/aetp.2021.51120.

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