Author(s)

Lichao Tian ¹

Affiliation(s)

¹ School of Economics and Management, Taishan University, P.R. China

Corresponding Author

Lichao Tian

ABSTRACT

Display and statement with the aid of multimedia tools, namely, presentation, has been widely used in modern business environment. Many universities have intensified their training on students' Presentation skills to adapt to the new trend, which can also be used in task-driven teaching method for students showing what they have done in the task. This paper selects the International Economics and Trade core course International Marketing as the research object, and task-driven teaching method was applied by taking presentation as a tool. Task-driven teaching method is a kind of teaching method based on constructivism learning theory. It changes the traditional teaching idea of imparting knowledge into multidimensional interactive teaching idea of solving problems and completing tasks. This teaching method is to incite students to complete the corresponding presentation tasks through autonomous learning. By practicing, this teaching method has been found certain advantages in improving the quality of classroom teaching, including, on one hand, strengthening students’ mastery of professional knowledge; on the other hand, exercising the comprehensive ability of multimedia presentation, so as to help them have stronger competitiveness in the future employment market.

KEYWORDS

Task-driven teaching method, teaching reform, presentation, international marketing

CITE THIS PAPER

Lichao Tian, Application of Task-driven Teaching Method in International Marketing Teaching by Taking Presentation as a Tool. Advances in Educational Technology and Psychology (2021) Vol. 5: 62-66. DOI: http://dx.doi.org/10.23977/aetp.2021.51110.

REFERENCES

[1] Zhang Min, Li Jun, Cultivation of Computational Thinking in Task-driven Teaching Method, China Education Technique and Equipment, 2015 (12).
[2] Chen Xiaoqin, Exploration on Application of “Task-driven Method” in High Vocational Computer Teaching, Xuezi (New Education Concept), 2014 (11).
[3] Shao Yingying, Application and Discussion of Presentation in College English Teaching. Education and Teaching Forum, 2012(S5):89-90.
[4] Huang Ping, An empirical study on improving classroom Teaching efficiency of liberal arts in Colleges and Universities -- Based on Presentation Teaching Method. Journal of South China Normal University (Social Science Edition), 2011(5):116-121.
[5] Deng Z, Huang W, Dong R. Discussion of Ability Cultivation of Computational Thinking in Course Teaching[C]// International Conference on Education Technology & Computer. IEEE Computer Society, 2009.

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• Curriculum and Teaching Methodology
  
  
• Transactions on Comparative Education
  
  
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