Author(s)

Mengbao Xie ¹

Affiliation(s)

¹ School of Media, Culture and Public Opinion, Cheongju University, 28503, Cheongju, Republic of Korea

Corresponding Author

Mengbao Xie

ABSTRACT

The segmented and viral nature of public opinion fermentation in the self-media ecosystem has made it one of the main carriers for spreading young people's cultural values and has changed the current situation of youth cultural communication. However, under the influence of traffic-driven dynamics, algorithmic constraints and various complex online cultural trends, the spread of youth cultural values has faced problems such as cognitive bias, value polarization and excessive entertainmentisation, which have severely affected the formation of young people's correct worldviews, life perspectives and values. Based on the development path of self-media public opinion, this paper will study how it is spread, identify major problems in the transmission of youth culture values, and put forward targeted governance plans to build a positive online cultural environment for young people; thus, it will offer practical suggestions for guiding mainstream values in the new era.

KEYWORDS

Self-media; Public opinion fermentation; Youth culture; Value dissemination; Online governance

CITE THIS PAPER

Mengbao Xie. Risks and Governance of Youth Cultural Value Dissemination under the Public Opinion Amplification Mechanism of Social Media. Media and Communication Research (2026). Vol. 7, No. 2, 151-155. DOI: http://dx.doi.org/10.23977/mediacr.2026.070216.

REFERENCES

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