Author(s)

Ba Yi ¹, Yishan Zong ¹

Affiliation(s)

¹ Sanya University, Sanya, Hainan, 572000, China

Corresponding Author

Ba Yi

ABSTRACT

This study examines the logic of role evolution and the interaction mechanisms among the government, enterprises, and residents in rural ecological governance, using Zhongliao Village in Hainan Province as a representative case. Employing a Macro-Meso-Micro (M-M-M) dynamic analysis framework, the research divides the governance process into two critical stages: the "Corporate-Led Construction Implantation Period" and the "Post-Corporate Era Endogenous Reconstruction Period."The findings reveal that during the stage of strong external capital intervention, governance was characterized by "government supervision, corporate dominance, and resident dependency." While governance efficacy was significant, endogenous motivation was lacking, creating a logical tension between "landscapization" (aesthetic improvements) and "daily living" needs. Following the withdrawal of the enterprise-triggered by a misalignment in market return mechanisms-the expected "governance vacuum" did not occur. Instead, a new governance pattern emerged, catalyzed by government safety nets, the awakening of resident subjectivity, and the influence of new social strata. Through an interest internalization mechanism, the "courtyard economy" transformed ecological premiums into direct income for residents, thereby completing the reconstruction of subjectivity from passive involvement to active co-construction. By conducting a longitudinal observation and in-depth mechanistic analysis, this study aims to provide pathways for activating endogenous motivation and practical experience for multi-actor collaboration in rural ecological governance, particularly in the context of the national Rural Revitalization Strategy and the risks of market failure.

KEYWORDS

Ecological Governance; Rural Revitalization; M-M-M Analytical Framework

CITE THIS PAPER

Ba Yi, Yishan Zong, The Evolution of Actor Roles in Rural Ecological Governance: A Case Study of Zhongliao Village, Hainan. Agricultural & Forestry Economics and Management (2025) Vol. 8: 14-22. DOI: http://dx.doi.org/10.23977/agrfem.2025.080202.

REFERENCES

[1] Long, Y., Feng, C., & Fan, X. (2025). The value of the era and practical path of rural cultural revitalization in the new era. Journal of Anhui Agricultural Sciences, 1-5.
[2] Li, H. (2019). Towards effective governance: The reorganization logic and orientation of rural grassroots organizational units-A comparative analysis based on the current rural "reorganization wave". Southeast Academic Research, (4), 89-97+247.
[3] Zhang, X. (2016). Consistency of power and responsibility: The basic prerequisite for the construction of politics of responsibility. Ideological Front, 42(6), 64-68.
[4] Zhang, X., & Zhang, G. (2018). Transformation of principal social contradiction, rural governance transition, and rural revitalization. Journal of Northwest A&F University (Social Science Edition), 18(3), 63-71.
[5] National Development and Reform Commission. (2021). Integrating rural tourism resources and developing tourism poverty alleviation development models-Zhongliao Village, Sanya City, Hainan Province.
[6] Sanya Municipal Government. (2021). Implementation plan for the three-year action (2021-2023) to improve beautiful countryside construction and management in Sanya City. People's Daily Online (Hainan Channel).
[7] Sanya Municipal People's Government. (2021, August 24). Zhongliao: One road brings a village to "life".
[8] Beautiful China, I am an actor | Using green concepts to turn rural courtyards into "treasure bowls". (2025, October 21). China Women's News.

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