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Application and Interpretation of Semiotics in Movie Posters -- the Poster of Macbeth in 2015 as an Example

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DOI: 10.23977/jfar.2021.010316 | Downloads: 4 | Views: 307

Author(s)

Feng Hua 1, Li Xiang 2

Affiliation(s)

1 Daejin Institute of Art, Gyeonggi-Do 11159, Korea
2 Newcastle University, Newcastle NE1 7RU, United Kingdom

Corresponding Author

Feng Hua

ABSTRACT

The semiotics is unique to human society and develops with the fantastic spur of human society, and it possess its own unique vocabulary, semantics and context system. Umberto Eco, who states that “semiotics is concerned with everything that can be taken as a sign” (1976: 7). Leeuwen (2005) conceived that semiotics obviously appears every aspect of people’s life, all of which own particular cultural connotation as well as cultural value. Theretofore, semiotics has played a guiding role in human's interpretation of various types of symbols. Semiotics involved in all aspects of human life. In this paper, the research perspective is mainly on movie posters, and the film poster of Macbeth (directed by Justin Kurzel released in 2015 )is selected as the sample for research.  Movie posters, as a widely accepted and visual medium, can help readers better understand the definition and application of semiotics by different scholars through intuitionism.

KEYWORDS

Semiotics, Macbeth, Symbols, Film poster

CITE THIS PAPER

Feng Hua, Li Xiang, Application and Interpretation of Semiotics in Movie Posters -- the Poster of Macbeth in 2015 as an Example. Journal of Frontiers in Art Research (2021) 1: 87-92. DOI: http://dx.doi.org/10.23977/jfar.2021.010316

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