Author(s)

Shengnan Chen ¹

Affiliation(s)

¹ School of International Business, Zhejiang International Studies University, Hangzhou, Zhejiang, 310023, China

Corresponding Author

ABSTRACT

University-Enterprise cooperation (UEC) is the must-do if the application-oriented university intends to achieve connotative development. To study the necessities of University-Enterprise Genuine Cooperation (UEGC) is worthy of enhancing talent cultivation. This study chooses case method to study "3+1" experimental program in school of International Business, ZISU, explores the necessities of UEGC and provides the experiences for further development. 

KEYWORDS

CITE THIS PAPER

Shengnan Chen, The Necessities of University-Enterprise Genuine Cooperation: A Case Study from Cross-border E-commerce. Information and Knowledge Management (2022) Vol. 3: 6-13. DOI: http://dx.doi.org/10.23977/infkm.2022.030202.

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