Author(s)

Ping Gong ¹

Affiliation(s)

¹ Heilongjiang BayiAgricultural University, Daqing, Heilongjiang, 163319, China

Corresponding Author

Ping Gong

ABSTRACT

The Internet has subverted the traditional business model, and all walks of life are exploring the mode, channel and path of integration with the Internet. It is a major issue related to the national economy and people's livelihood how to exert the openness and fairness of the Internet and to promote the fuller connection between farmers and the market, farmers and consumers. It is essential to enable consumers to get green agricultural products and enable farmers to get higher income, ultimately achieving win-win results in many ways. Based on the in-depth research on the construction of e-commerce platform for agricultural products and the basic situation of online and offline coordinated development, it is proposed to build an ecosystem of e-commerce platform for agricultural products in line with local development and characteristics, which is conducive to the integration of agricultural and commercial enterprise resources. It is also helpful for the local economic development, the improvement and optimization of industrial structure, and the solution of employment problems.

KEYWORDS

Regional e-commerce platform; Agricultural products; Online and offline integration

CITE THIS PAPER

Ping Gong, Problems and Countermeasures in the Construction of Regional Agricultural Products E-Commerce Platform in Second- and Third-Tier Cities. Industrial Engineering and Innovation Management (2019) 2: 52-58. DOI: http://dx.doi.org/10.23977/ieim.2019.21007.

REFERENCES

[1] Jihong Ge. Agricultural products transportation and marketing reengineering in the Internet Era -- an example from "Chu Cheng". Agricultural economic problems, 2016(10):51-59. 
[2] Guoying Li. The deconstruction of China's modern agricultural industry chain and business model under the background of Interne. Rural economy, 2015(09):29-33.
[3]Xueli Yang, Ping Gong. The cultivation of consumption ecological view of urban residents from the perspective of ecological civilization construction. International Journal of Education and Econmics, 2019(3)301-304
[4] Jianxin Li. The main problems and Countermeasures in the development of e-commerce of fresh agricultural products. China's circulation economy, 2016(12):57-64.
[5] Ruiqiang Li. Research on online and offline integrated service mode of agricultural e-commerce platform in the era of "Internet". Agricultural economy,2016(11):120-122.
[6] Xuhui Wang, Qilin Zhang. Research on the circulation mode of agricultural products based on online and offline integration. Journal of Beijing University of Technology (SOCIAL SCIENCES), 2014(03):18-25.

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