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The Application of Color Contrast in Poster Design

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DOI: 10.23977/artpl.2022.030117 | Downloads: 21 | Views: 269


Yaran Lu 1


1 Zhengzhou University of Science and Technology, Zhengzhou, 450064, China

Corresponding Author

Yaran Lu


We live in a colorful world, where color contrast is everywhere. In the process of summarizing the law of color contrast and developing color contrast, people continue to find the unspeakable power of color contrast in politics, economy, history, religion, culture and art. Human beings continue to draw inspiration from nature and enjoy the joy of color contrast creation. Posters are also called posters Poster is one of many advertising media. Poster can attract people's vision, and color contrast plays an important role, because people usually pay attention to color contrast first. This paper expounds the function of color contrast in poster design, and discusses how to make better use of color contrast in poster design.


Color contrast, Poster design, Application


Yaran Lu, The Application of Color Contrast in Poster Design. Art and Performance Letters (2022) Vol. 3: 80-83. DOI:


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