Education, Science, Technology, Innovation and Life
Open Access
Sign In

The Application of Color Contrast in Poster Design

Download as PDF

DOI: 10.23977/artpl.2022.030117 | Downloads: 21 | Views: 269

Author(s)

Yaran Lu 1

Affiliation(s)

1 Zhengzhou University of Science and Technology, Zhengzhou, 450064, China

Corresponding Author

Yaran Lu

ABSTRACT

We live in a colorful world, where color contrast is everywhere. In the process of summarizing the law of color contrast and developing color contrast, people continue to find the unspeakable power of color contrast in politics, economy, history, religion, culture and art. Human beings continue to draw inspiration from nature and enjoy the joy of color contrast creation. Posters are also called posters Poster is one of many advertising media. Poster can attract people's vision, and color contrast plays an important role, because people usually pay attention to color contrast first. This paper expounds the function of color contrast in poster design, and discusses how to make better use of color contrast in poster design.

KEYWORDS

Color contrast, Poster design, Application

CITE THIS PAPER

Yaran Lu, The Application of Color Contrast in Poster Design. Art and Performance Letters (2022) Vol. 3: 80-83. DOI: http://dx.doi.org/10.23977/artpl.2022.030117.

REFERENCES

[1] Wang Hao. Poster Session II Divider Page[J] .   American Journal of Obstetrics and Gynecology, 2019 (1)23-24.
[2] Zhang Huang. Kansei engineering as a powerful consumer-oriented technology for product development[J] . Mitsuo Nagamachi.  Applied Ergonomics, 2018, (3)34-35.
[3] Li Lin, Li Hongdan. Types and methods of poster design [J], Art sea, 2019, (12)56-57.
[4]Zheng Kai. Research on anti epidemic poster design based on audience psychology [J] Cui fan, Li Wei Art and design (Theory), 2020, (08)67-68.
[5] Cai Jun. On the composition skills in minimalist style posters [J] Wang Yinmo Western leather, 2020, (07)67-68.

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.