Author(s)

Lu Xinjie ¹, Luo Huofa ²

Affiliation(s)

¹ School of Business, Jiaxing University, Jiaxing, Zhejiang Province, China
² School of Marxism, Jiaxing University, Jiaxing, Zhejiang Province, China

Corresponding Author

Lu Xinjie

ABSTRACT

"Internet + financial" mode of P2P platform developed rapidly in China, however, in universities where there was a high concentration of college students, it "encountered the cold". In order to find out the reasons, the authors identified factors influencing the willingness to use Online Peer to Peer lending for college students, taking students in Jiaxing University as an example, from the following four aspects as college students' cognitive dimension, college students' consumption, Online Peer to Peer lending transaction dimension and Online Peer to Peer lending platform dimension, with a total of 11 potential factors, by using the combination method of qualitative research and quantitative analysis.

KEYWORDS

University students, Online peer to peer (P2P), Willingness to use, Influencing factors, Identification

CITE THIS PAPER

Xinjie, L., Huofa, L., Identification of factors influencing the willingness to use online Peer to Peer lending for college students--Taking Jiaxing University as an example. Financial Engineering and Risk Management (2018) 1: 1-7.

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