Education, Science, Technology, Innovation and Life
Open Access
Sign In

Study on Overseas Market Expanding of Chinese Mobile Payment Enterprises

Download as PDF

DOI: 10.23977/jfsst.2021.010824 | Downloads: 8 | Views: 172


Zhongtian Fu 1


1 Sino-French Institute, Renmin University of China, Suzhou, Jiangsu, China, 215123

Corresponding Author

Zhongtian Fu


The development of the economy and of the Internet have promoted the birth of mobile payment. Since the establishment of Alipay, mobile payment has spread rapidly in China. Chinese mobile payment leads the world. Although not the earliest, it is the best developed. At present, China Mobile Payment is represented by Alipay and Tenpay, which not only penetrates into China ’s national life, but also gradually develops overseas. It is not difficult to see that it is inevitable that Chinese mobile payment companies will expand overseas markets. This article will explore the motivation and reasons for expanding overseas markets of Chinese mobile payment companies, in-depth analysis of the resistance that Chinese mobile payment companies may encounter in overseas markets, researching four types of risks of Chinese mobile payment companies in overseas markets, and summarizing countermeasures.


Mobile payment, Overseas markets, Resistance risk


Zhongtian Fu. Study on Overseas Market Expanding of Chinese Mobile Payment Enterprises. Journal of Frontiers of Society, Science and Technology (2021) 1: 132-139. DOI:


[1] Bai Chengdong. Internationalized business strategy of Chinese enterprises [J]. Enterprise vitality, 2007 (02): 50-52
[2] Gu Haiying, Zhang Yunhua, Zhou Zhenyu. Analysis of my country's mobile payment industry chain model and its profit calculation[J]. Shanghai Finance, 2011(09): 15-21
[3] Jin Ke. Research on Consumers' Usage Behavior of QR Code [D]. Shanghai: Shanghai Normal University, 2013.
[4] Lan Qi. The risks, causes, and prevention and control recommendations of the third-party payment industry [J]. China Credit Card (7 issues): 19-23.
[5] Ma Chicheng. The development strategy of multinational enterprises under the theory of technology cycle transfer[J]. Business and Trade, 2015, 1:99-101.
[6] Ma Yun, Jiang Xuping. SWOT analysis of mobile payment [J]. Financial Electronics, 2003(10):55-58
[7] Ren Fang, Wang Chaoran. Research and thinking on the European and American mobile payment regulatory system[J]. Western Finance, 2019, 9:56-62.
[8] Tao Li. Ant Financial “explodes” Southeast Asia, and mobile payment is in the ascendant [J]. China Small and Medium Enterprises, 2018,09:71-74.
[9] Xiong Siyu. Risks and countermeasures for Chinese mobile payment companies to expand overseas markets-Taking the Malaysian market as an example [D]. Beijing: Renmin University of China, 2019.
[10] Ye Chunqing. Alipay and WeChat “Going to the Sea” [J]. Financial Technology Times, 2017, 05:89.
[11] Yu Yang. Research on Alipay's Marketing Strategy[D]. Beijing: Renmin University of China, 2018.
[12] Stephen Hymer.The International Operations of National Firms.A Study of Direct Investment[D]. MIT, 1960:85.

Downloads: 780
Visits: 34206

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.