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A Discussion to the Market Positioning of a Tourist City

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DOI: 10.23977/jfsst.2021.010705 | Downloads: 4 | Views: 110

Author(s)

Ping He 1, Guoyuan Li 1

Affiliation(s)

1 Tourism and Historical Culture College, Zhaoqing University, Zhaoqing 526061, Guangdong, China

Corresponding Author

Ping He

ABSTRACT

With the boom in the tourism market, Chinese tourist cities are paying more and more attention to their own cultural brands, hoping to construct urban cultural brands with bright individuality through positioning. At present, most tourist cities in China are facing problems such as chaotic positioning, blind positioning, and outdated positioning. Based on a large amount of literature research, this article combs and prospects the literature on the theory of cultural brand positioning of tourism cities from the perspective of positioning theory.

KEYWORDS

Tourist city, City brand, City positioning

CITE THIS PAPER

Ping He,Guoyuan Li. A Discussion to the Market Positioning of a Tourist City. Journal of Frontiers of Society, Science and Technology (2021) Vol. 1: 29-32. DOI: http://dx.doi.org/10.23977/jfsst.2021.010705

REFERENCES

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[3] Jun Yu. Exploration of the Path of Creating An Urban Cultural IP:A Case Study of “ZUI Xi'an” City Marketing Campaigns[A]. AEIC Academic Exchange Information Centre(China).Proceedings of 2019 4th International Conference on Financial Innovation
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[5] Economics,Business and Management Research,VOL.76)[C].AEIC Academic Exchange Information Centre(China):International Conference on Humanities and Social Science Research,2019:5.
[6] Min Huang. Research on the Innovation and Shaping of Urban Culture Brand Image from the Perspective of Regional Economy-Taking Guangzhou as an Example[J]. IOP Conference Series: Earth and Environmental Science,2019,267(5).

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