What Next for Digital Millennial?
DOI: 10.23977/jfsst.2021.010220 | Downloads: 3 | Views: 193
Yuejuan Wen 1
1 University of Aberdeen, Scotland, UK
Corresponding AuthorYuejuan Wen
The article discussed the consumer characteristics and marketing strategies for millennial through comparing the gap between social sources and literature review.The study focuses on marketing strategy from product, price and promotion orientation in terms of millennial group.
KEYWORDSMillennial, Digital market, Sharing economy, Customer behaviors, Marketing strategy
CITE THIS PAPER
Yuejuan Wen. What Next for Digital Millennial?. Journal of Frontiers of Society, Science and Technology (2021) 1: 71-74. DOI: http://dx.doi.org/10.23977/jfsst.2021.010220
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