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What Next for Digital Millennial?

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DOI: 10.23977/jfsst.2021.010220 | Downloads: 3 | Views: 193

Author(s)

Yuejuan Wen 1

Affiliation(s)

1 University of Aberdeen, Scotland, UK

Corresponding Author

Yuejuan Wen

ABSTRACT

The article discussed the consumer characteristics and marketing strategies for millennial through comparing the gap between social sources and literature review.The study focuses on marketing strategy from product, price and promotion orientation in terms of millennial group.

KEYWORDS

Millennial, Digital market, Sharing economy, Customer behaviors, Marketing strategy

CITE THIS PAPER

Yuejuan Wen. What Next for Digital Millennial?. Journal of Frontiers of Society, Science and Technology (2021) 1: 71-74. DOI: http://dx.doi.org/10.23977/jfsst.2021.010220

REFERENCES

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